Have you ever been mindlessly scrolling through the ‘gram only to suddenly stop on an image of breakfast that almost crackles and sizzles to life right before your eyes? The crunchy goodness of bacon, the creamy hollandaise sauce, the fresh sprinkles of herbs on a poached egg, and that incredible yolk drip.
Welcome to the world of outstanding food photography. It has the ability to appeal not only to the viewers eyes, but also their taste buds.
Good photography sells. Plain and simple.
Business owners lay awake at night going over all the details. What the decor will look like, the branding, the menu, the cutlery, napkins, drinks… am I making you hyperventilate? Don’t let all those nights you’ve laid awake mulling over every little detail, go to waste by using your cell phone to capture them.
Generates Content for Marketing
Building a your own personal library of well-shot food images, is a core component to start you off with your marketing campaigns. Whether you need to create a print ad, a pamphlet, or boost an instagram post, an ad with drool-worthy food shots will create way more impact than a phone picture. It also helps you stand out through the clutter of the food delivery platforms.
Brand Building
Let’s talk about your restaurant menu. There’s a good chance you already know it’s significance to your bottom-line. You’ve poured over it. You’ve designed it strategically. You’ve figured out how to draw attention to the right dishes, that encourage more revenue and increased efficiency in the kitchen.
But no description will ever do the food justice – especially your chefs’ painstaking efforts, to make every plate look delicious and beautiful.
Professional food photography also drives more sales. When people see your menu, or land on your insta page and see what you have to offer, and it looks like you’ve got exactly what they want, their visit to your restaurant isn’t far off.
Great Photography Creates a Great First Impression
We are visual creatures. Whether it’s in your menu, your website, or your instagram page, beautiful photos have a way of creating a sharper focus and demonstrate credibility and professionalism.
Do it For the ‘Gram
We now use Instagram as a way to decide what and where to eat. Pictures hold power and for us, and a low-quality photo could be the difference between dining at your restaurant, or at a competitors. We discuss where to go for a meal, by sharing images with our friends. In an age when the image is king, professional food photography and styling is a necessity for a successful online presence.
Does It Have to Be a ‘Professional’ Photographer?
Well, think about it in this way – Would you hire a home cook to run your restaurant kitchen?
If you hired a really good home cook and gave them the best circumstances, with plenty of time, they could probably cook you a very nice meal. But, put them on the line during the dinner rush, when everything is chaotic in the kitchen – chances are they won’t be able to deliver.
It’s the same with Professional Photographers. You may find a hobbyist who has a great Instagram feed, but keep in mind that you’re looking at one-off images that were taken in one-off, perfect conditions. A professional photographer on the other hand, knows how to make imperfect conditions look perfect every single time.
It is far more cost-effective to hire a professional photographer to do it right the first time then hire one to retake bad photos you’ve already paid for.
Conclusion
Photography tells a story. And while there are many ways to share your company’s message, it should always be accompanied by powerful visuals that help your IG fans, and target market see what you’re all about.
All you need now is a good photographer, some of your bestselling dishes straight out of the kitchen and voila!
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